Edoardo Bottai Director RTM of Coca Cola Hellenic Bottling among the speakers at the Data Management Summit in Italy

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We reveal every day to all those professionals who will participate in their interventions within the most important data management event. For the first time, a forum seeks to focus on data management in its entirety, from governance to data management, security, cloud, machine learning, data virtualization and more again. Today we present Edoardo Bottai, RTM Director of Coca Cola Hellenic Bottling.

Tell us a little about your professional career

After my MBA at SDA Bocconi, I embarked on a career in strategic consulting working on several projects in Italy and abroad in the field of consumer goods.

After that, I worked at Ferrero, where I worked in planning and strategy. Since 2017 I have been Market Manager at Coca Cola Hellenic Bottling for Italy.

What are your challenges, what do you like to do with the data?

Learning to listen and use data must become a central capacity for those of us who sell and distribute products in a fragmented, fluid and complex market like the Italian market, in order to make our action even more effective and efficient.

Do you think companies have the right culture to manage data in a different way?

Not yet, but «there is no choice».

What are the most important challenges for CIO, CDO, CDO, CDO, CTO in 2020?

Build internal capacities on Big Data; bring the world of data and advanced technologies, analytics to business in companies. They must speak the same language governance will be at the heart of this process.

What do you want to talk about at the Data Management Summit?

About the project carried out with Oracle and Bit Bang to define a predictive model of the potential of the points of sale of the Horeca Channel.

You have supported the event from the beginning. Why?

It’s an opportunity to understand more about this world, to exchange experiences, to open your head to what happens outside the market, even for those like me), we’re not data scientists and we’re not from the IT world.

About DMS Events

The conference will allow participants to immerse themselves in the latest trends in data and analytics, focusing on emerging technologies that will offer the greatest opportunities for impact within the organization. There are no longer places available for both events due to the great interest in the subject and the innovative formula that is applied where attendees are also protagonists.

The day’s program includes several technical presentations on Data Management, Data Governance, MDM, Analytics, Machine Learning, and Cloud, among others. DMS events are non-profit and vendor-free.

Data Management Summit in Pavia (Italy)

The first Italian edition has the strong support of the University of Pavia, a historic institution with a historic and beautiful headquarters that will be held on September 17 from 9.00 to 17.30. With an agenda that presents different case histories of companies such as Cocacola HBC, or Guni Farmaceutica, and a prestigious round table with companies of the caliber of Oracle, Google, NetApp and with an important representation of the academic world with teachers from the Sapienza University of Rome and the University of Pavia itself. The round table will be facilitated by Gigi Beltrame, technologist, and author of the book «Digilosofia, la filosofia del digital».

Data Management Summit in Madrid (Spain)

This year, the second edition of the DMS will take place on October 16 at the Universidad Politécnica de Madrid. The DMS is a key event for CEOs, CTOs, CIOs, business intelligence managers and data scientists who implement, in companies and organizations, emerging technologies to solve technology challenges and align with new business opportunities. The agenda, in definition these days, presents different interventions on MDM, Data Governance, Analytics, with a panel discussion entitled «Data governance as the culmination of the journey to digital transformation» by Carlos Bachmaier Personal Data Protection, Risk & Continuity Management – Dr. – CISO and former Security Officer at Loteria del Estado.